Privacy Policy

Last updated: June 2026

GPAD Creative (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use and protect any personal data you provide when visiting our website or using our services.

GPAD Creative is a trading name operated by Mark Freeman, a sole trader based in the United Kingdom.

This policy applies to information collected through the GPAD Creative website and any related communications.

1. Information We Collect

We may collect and process the following types of information:

Information you provide directly

When you contact us, request a quote, enquire about services or communicate with us, we may collect:

  • Name
  • Email address
  • Telephone number
  • Company name
  • Event or project details
  • Any other information you choose to provide

Information collected automatically

When you visit our website, we may collect limited technical information, including:

  • IP address
  • Browser type and device information
  • Pages visited and interactions with the website
  • Website usage information

This information helps us understand how visitors use our website and improve performance and user experience.

2. How We Use Your Information

We may use your information to:

  • Respond to enquiries and provide requested information
  • Prepare quotes and proposals
  • Deliver photography, videography and marketing services
  • Communicate with you about your project
  • Manage bookings and client relationships
  • Improve our website, services and marketing activity
  • Understand website usage and visitor behaviour
  • Meet legal, accounting or administrative requirements

We will only use your personal information where we have a lawful basis to do so under UK data protection law.

3. Legal Basis for Processing Your Data

We process personal data under the following lawful bases:

Legitimate interests

Where processing is necessary for us to operate our business, respond to enquiries and improve our services.

Contractual necessity

Where processing is required to provide agreed services, manage bookings or fulfil client agreements.

Consent

Where you have given permission, such as by accepting certain cookies or subscribing to marketing communications.

Legal obligations

Where we are required to retain information for legal, accounting or regulatory purposes.

4. Cookies

Our website uses cookies and similar technologies to improve functionality, analyse website performance and understand how visitors interact with our content.

Cookies may be used for:

  • Essential website functionality
  • Website analytics
  • Remembering user preferences
  • Improving website performance

You can manage or withdraw your cookie preferences at any time through our cookie settings that pop up on your first visit.

For more information, please see our Cookie Policy.

5. Website Analytics

We may use analytics services to understand how visitors use our website. These services may collect anonymous information such as:

  • Pages visited
  • Time spent on the website
  • Device and browser information
  • General visitor location data

This information is used to improve website performance and user experience.

6. Contact Forms and Enquiries

If you submit an enquiry through our website, the information you provide will be used to respond to your request, discuss your project requirements and manage any potential work.

Where appropriate, enquiry details may be added to our customer relationship management (CRM) system, HubSpot, to help us organise communications, manage enquiries, track project opportunities and maintain accurate client records.

Information stored in HubSpot may include:

  • Name
  • Email address
  • Telephone number
  • Company details
  • Project or event information
  • Notes relating to communications and enquiries

HubSpot processes personal data on our behalf as a service provider. We take reasonable steps to ensure that third-party platforms we use handle personal information securely and in accordance with applicable data protection laws.

We do not sell, rent or share your personal information with third parties for marketing purposes.

Information submitted through enquiry forms may be retained for as long as necessary to manage your enquiry, provide services, maintain business records or comply with legal obligations.

7. Client Photography and Video Content

As part of our services, GPAD Creative captures photography, videography and other creative media for clients, events, venues and businesses.

Unless otherwise agreed in writing, all copyright, intellectual property rights and ownership of photography, video footage and other creative assets produced by GPAD Creative remain with GPAD Creative.

Following completion of a project and any agreed payment, clients are granted a licence to use the final delivered content for their own business promotion, marketing activities and communications. This may include use across websites, social media channels, advertising materials, presentations and other agreed promotional platforms.

The licence provided does not transfer copyright ownership and does not permit the resale, sublicensing, alteration for resale, transfer to third parties or commercial use outside the agreed purpose without prior written permission from GPAD Creative.

Where clients require additional usage rights, exclusivity, third-party licensing or transfer of ownership, this can be discussed and agreed separately as part of the project terms.

GPAD Creative may use selected photography and video content for portfolio purposes, website examples, social media, marketing materials and promotional activity unless otherwise agreed in writing. Where projects involve private events, sensitive information or confidentiality requirements, usage will always be discussed with the client.

8. Sharing Your Information

We may share personal information only where necessary to operate our business, including with trusted service providers such as:

  • Website hosting providers
  • Website management tools
  • Email providers
  • Payment providers
  • Accounting services
  • Software providers used to deliver our services

These providers are expected to handle personal data securely and in accordance with applicable data protection laws.

We will never sell your personal information.

9. Data Security

We take reasonable steps to protect personal information from:

  • Unauthorised access
  • Loss
  • Misuse
  • Disclosure

However, no online system can guarantee complete security. You provide information through our website at your own risk.

10. How Long We Keep Your Information

We retain personal information only for as long as necessary for the purpose it was collected.

This may include:

  • Enquiry information needed to manage communication
  • Client records required for accounting and legal purposes
  • Project details needed for ongoing business relationships

When information is no longer required, it will be securely deleted or anonymised.

11. Your Data Protection Rights

Under UK data protection law, you have rights including:

  • The right to request access to your personal information
  • The right to request correction of inaccurate information
  • The right to request deletion of your information where applicable
  • The right to restrict or object to certain processing
  • The right to withdraw consent where processing relies on consent

To exercise these rights, please contact us.

12. Third-Party Links & Affiliate Links

Our website may contain links to third-party websites, including suppliers, software providers, equipment manufacturers and other services that may be relevant to our content and recommendations.

Some links on this website may be affiliate links, which means GPAD Creative may receive a commission if you click a link and make a purchase or sign up for a service. This does not affect the price you pay, and any commission received helps support the creation of website content, guides and resources.

Affiliate links may include, but are not limited to, products and services from platforms such as:

  • Amazon
  • Adobe
  • Photography and videography equipment suppliers
  • Creative software providers
  • Other relevant industry partners

GPAD Creative only recommends products, services and tools that are relevant to our work and that we believe may provide value to our audience. However, we are not responsible for the products, services, availability, content or privacy practices of external websites.

When visiting a third-party website through a link from our website, we recommend reviewing their own privacy policies, terms of use and purchasing conditions before providing personal information or completing a transaction.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or website functionality.

Any updates will be published on this page with the revised date.

14. Contact Information

If you have any questions about this Privacy Policy or how your information is handled, please contact us.

Visual Content Partner for Brands, Venues & Events

© 2026 GPAD Creative. All rights reserved.

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